Seeking to build excitement around the all-new HR-V Crossover, my team conceived a way to put Honda's latest and greatest mini SUV in the center of BuzzFeed's first personalized Road Trip Generator. Upon inputting your name, and the names of three of your friends, our custom Road Trip Generator will craft a compelling -- and completely ridiculous -- cross-country adventure for you and your friends that's tailor-made for social sharing.

Client: Honda

Role: Creative Director, Copywriter, Animator

Creative Leads: John UrquhartJames DevogelearTiger Wang, Isa D'aniello, Dan Blaushild, Danielle Ceneta