I've worked closely with BuzzFeed's exceptional Tech and Ad Product teams to develop a brand new way to react to content on BuzzFeed using the Internet's favorite format: animated GIFs. React With A GIF allows for direct brand integration across nearly all content on BuzzFeed, and positions brand assets in a way that encourages the BuzzFeed community to actively engage with them. It's like a trailer, but a lot more fun.
Clients: Universal, Dreamworks, A&E, FX, NBC, CBS, Crackle
Role: Creative Director, Creative Lead, Lead Animator, Designer