William Herring

Creative director, writer, designer, animator, ad geek, game maker, and creative tech enthusiast.

E-mail: will@likethefish.net

Phone: (415) 407-8648





• Experience developing and executing exceptional original visual, written, interactive, and experiential creative across the social web.

• Experience developing and executing original sponsored integrations and ad products across the social web.

• Established leadership abilities in collaborative, team-oriented environments.

• Experience creating, developing, and leading a variety of creative teams.

• Experience clearly and concisely presenting creative concepts to clients.

• Peerless passion for visual storytelling and the written word.

• Experience managing and cultivating freelance talent.

• Experience with the Adobe Creative Suite, Keynote, Microsoft Office, Final Cut Pro, Final Draft, and a variety of operating systems.




Game Maker / Artist / Creative Human, May 2015 to Present

• Develop original interactive experiences, mobile games, web games, desktop games, and mobile applications.

• Produce high-quality original artwork for a variety of mediums, from social media to interactive experiences.

• Develop and execute original design work for a variety of mediums and clients.


Senior Designer, November 2018 to present

• Produce high-quality motion graphics, static imagery, custom character animation, and more for BarkBox’s social advertising initiative

• Leverage the Adobe Creative Suite to create and iterate daily based on performance metrics while working closely with copywriters and brand stakeholders.

• Use Cinema 4D to create top-of-the-line 3D motion graphics and virtual product demonstrations.


Branded Content Strategist, May 2016 to November 2018

• Develop innovative, first-to-market branded execution opportunities for leading brands on Twitch.

• Produce quick-turnaround illustration, animation, and graphic design efforts for custom proposals and on-site assets for activations and off-site distribution.

• Manage and craft creative for high-end custom broadcasts, on-site activations, and program strategies.



Director of Creative Development, March 2015 to May 2016

• Actively ideated and developed new ad products, post formats, and custom integration opportunities to expand BuzzFeed's native advertising offering.

• Managed, directed, and crafted creative for high-end custom branded solutions from initial ideation to launch.

• Collaborated closely with our Sales, Strategy, Design, and Animation teams to develop both responsive and proactive executions for brands.


Creative Director, August 2014 to March 2015

• Led the Creative Development team in creating stellar original custom solutions for brands and developing new ad products on BuzzFeed.

• Led the Creative Animation and Design teams in creating stellar original artwork in BuzzFeed's sponsored content and across the social web.


Associate Creative Director, April 2014 to August 2014

• Worked alongside the other ACDs to conceptualize and execute original custom integrations and develop new ad products on and off BuzzFeed.

• Created and managed the Creative Animation team, a group of highly-skilled animators, illustrators, and designers tasked with developing high-quality visual content.


Senior Creative, May 2012 to April 2014

• Conceptualized and created a diverse portfolio of branded content for numerous high-profile campaigns on BuzzFeed and across the social web.

• Collaborated closely with creative agencies and in-house advertising teams to provide high-quality sponsored creative and expertly communicate brand messages to our audience.


Dialect Inc.

Senior Editor (Contract), February 2012 to April 2012

• Created and co-wrote a custom tablet-based magazine for a renowned entertainment industry retailer.

• Used established industry contacts to gain access to timely information and interview opportunities.


IDG Entertainment, GamePro Media

Reviews Editor, October 2008 to December 2011

• Oversaw GamePro Magazine and GamePro.com's reviews initiative, and created original content for both platforms under demanding deadlines.

• Managed an extensive list of freelance writers, and worked with them to create compelling multimedia coverage.

• Collaborated with press and public relations representatives on high-profile concepts, cover stories, event coverage, and in-depth features.



Graduate: Academy of Art University. Bachelor of Fine Arts degree, Screenwriting for Motion Pictures and Television. Degree conferred in May 2009.

Graduate: A&M Consolidated High School, College Station, TX in 2005.

• Attended the International Summer School Programme at the University of Cambridge in Cambridge, England in 2004.