I worked closely with BuzzFeed's Tech and Ad Product teams to develop an eye-catching, high-impact answer to the traditional banner ad. The Cinemagraph Unit -- or the Splash Story Unit -- features high-quality, seamlessly looping cinemagraphs painstakingly created from client assets such as trailers, TV spots, and high-quality static imagery. These custom cinemagraphs are then rotated through prominent placement on the BuzzFeed home page, each driving to a relevant piece of branded content.
Clients: 20th Century Fox, VH1, A&E, Lionsgate, Paramount, Dreamworks, Sony, E!
Role: Creative Director, Creative Lead, Lead Animator, Designer