Creative director, writer, animator, producer, game maker, and creative tech enthusiast.

Email: will@likethefish.net

LinkedIn | CV

Experience:

Sweet Baby Inc.

Senior Writer / Designer / Artist, June 2021 to May 2025

Scriptwriting, narrative design, and creative leadership for various AAA and indie video game projects and narrative teams, as well as project management, production for narrative pipelines, and technical narrative integration.
Managed writing teams, led writers’ rooms, and provided thoughtful creative feedback for internal and external writing talent.
Writing of barks, cinematics, quests, dialogue, worldbuilding documents, casting sides, character bios, and more for a diverse range of clients and game genres.
Graphic design, web design, branding, art, and animation for internal and client-facing projects.
Perhaps most vitally, the creation of a few hundred bespoke Slack emojis.

Some of my published credits include:

Narrative Production | South of Midnight - Compulsion Games (2025)
Additional Writing | Afterlove EP - Pikselnesia (2025)
Writing, Storyboards | Battle Shapers - Metric Empire (2024)
Team Lead (II), Writing | Suicide Squad Kills the Justice League - Rocksteady (2024)
Additional Narrative Consultation | Alan Wake II - Remedy Entertainment (2023)
Art Direction, Character Designs | Lost Your Marbles - Sweet Baby Inc x Panic (2022)
Art Direction, Character Designs, Art Mentor | Reel Steal - Sweet Baby Inc x Panic (2022)

Clients include: Ubisoft, Remedy, Insomniac, Compulsion, Rocksteady, Brass Lion Entertainment

Freelance Game Maker / Artist / Motion Designer / Creative Generalist, May 2018 to June 2021

Produced high-quality written, illustrated, and animated creative work for a variety of freelance clients.
Developed original interactive experiences, mobile games, web games, desktop games, and mobile apps.
Creative strategy, ideation, and copywriting services for a variety of clients.

Some of my games include:

Clients include: Jam City, Noom, Reddit, Glowforge, Bark, Kinship, Twitter, Panic, and Praytell.

Senior Designer, November 2018 to February 2020

Produced high-quality motion graphics, static imagery, custom character animation, augmented reality experiences, and more for BarkBox’s social advertising initiative.
Leveraged the Adobe Creative Suite to create and iterate daily based on performance metrics while working closely with copywriters and brand stakeholders.
Utilized Cinema 4D to create top-of-the-line 3D motion graphics and virtual product demonstrations.

Branded Content Strategist, May 2016 to October 2018

Developed innovative, first-to-market branded execution opportunities for leading brands on Twitch.
Produced quick-turnaround creative strategy, copywriting, illustration, animation, and graphic design efforts for custom proposals and on-site assets for experiential activations and off-site distribution.
Managed and crafted creative for high-end custom broadcasts on Twitch and on-site activations.

Clients include: PlayStation, General Mills, Progressive, Old Spice, Amazon Studios

Director of Creative Development, March 2015 to April 2016

Actively ideated and developed new ad products, post formats, and custom integration opportunities to expand BuzzFeed's native advertising offering.
Managed, directed, and crafted creative for high-end custom branded solutions from initial ideation to launch.
Collaborated closely with our Sales, Strategy, Design, and Animation teams to develop both responsive and proactive executions for brands.

Creative Director, August 2014 to March 2015

Led the Creative Development team in creating stellar original custom solutions for brands and developing new ad products on BuzzFeed.
Led the Creative Animation and Design teams in creating stellar original artwork in BuzzFeed's sponsored content and across the social web.

Associate Creative Director, April 2014 to August 2014

Worked alongside the other ACDs to conceptualize and execute original custom integrations and develop new ad products on and off BuzzFeed.
Created and managed the Creative Animation team, a group of highly-skilled animators, illustrators, and designers tasked with developing high-quality visual content.

Senior Creative / Copywriter, May 2012 to April 2014

Conceptualized and created a diverse portfolio of branded content for numerous high-profile campaigns on BuzzFeed and across the social web.
Collaborated closely with creative agencies and in-house advertising teams to provide high-quality sponsored creative and expertly communicate brand messages to our audience.

Clients include: Sony, Google, Honda, H&R Block, Hershey, AMC Networks, Verizon

Senior Editor (Contract), February 2012 to April 2012

Created and co-wrote a custom tablet-based magazine for a renowned entertainment industry retailer.
Used established industry contacts to gain access to timely information and interview opportunities.

Editorial Assistant / Reviews Editor, January 2009 to December 2011

Oversaw GamePro Magazine and GamePro.com's reviews vertical, and created original content for both print and web under demanding deadlines.
Managed an extensive list of freelance writers to create compelling and timely multimedia coverage.
Collaborated with press and public relations representatives on high-profile editorial features, in-depth cover stories, and boots-on-the-ground event coverage.

Graduate: Academy of Art University. Bachelor of Fine Arts degree, Screenwriting for Motion Pictures and Television (2009)
Graduate: A&M Consolidated High School, College Station, TX (2005)
Certification: General Assembly, Visual Design (2016)
Attended the International Summer School Programme at the University of Cambridge in Cambridge, England (2004)