Creative director, writer, animator, producer, game maker, and creative tech enthusiast.

Email: will@likethefish.net

LinkedIn | CV

Experience:

Sweet Baby Inc.

Senior Writer / Designer / Artist, June 2021 to May 2025

Scriptwriting, narrative design, and creative leadership across multiple AAA and indie video game projects, alongside production oversight for narrative pipelines and technical narrative integration.
Managed writing teams, led writers’ rooms, and provided thoughtful creative feedback for internal and external narrative talent.
Wrote dialogue, barks, cinematics, quests, casting sides, character bios, and worldbuilding documentation across a wide range of genres and client projects.
Contributed graphic design, web design, branding, illustration, and animation work for both internal studio initiatives and client-facing materials.
Perhaps most vitally: the creation of a few hundred bespoke Slack emojis.

Some of my published credits include:

Narrative Design, Writing | Winter Burrow - Pine Creek Games (2025)
Narrative Production | South of Midnight - Compulsion Games (2025)
Additional Writing | Afterlove EP - Pikselnesia (2025)
Writing, Storyboards | Battle Shapers - Metric Empire (2024)
Team Lead (II), Writing | Suicide Squad Kills the Justice League - Rocksteady (2024)
Additional Narrative Consultation | Alan Wake II - Remedy Entertainment (2023)
Art Direction, Character Designs | Lost Your Marbles - Sweet Baby Inc x Panic (2022)
Art Direction, Character Designs, Art Mentor | Reel Steal - Sweet Baby Inc x Panic (2022)

Clients include: Ubisoft, Remedy, Insomniac, Compulsion, Rocksteady, Brass Lion Entertainment

Freelance Game Maker / Artist / Motion Designer / Creative Generalist, May 2018 to June 2021

Produced written, illustrated, and animated creative work for a wide range of clients and platforms.
Developed original interactive experiences including mobile games, web games, desktop games, and experimental apps.
Provided creative strategy, ideation, and copywriting services across digital, social, and interactive media.

Some of my games include:

Clients include: Jam City, CVS, Tomo Brokerage, Noom, Reddit, Glowforge, Bark, Kinship, Twitter, Panic, and Praytell.

Senior Designer, November 2018 to February 2020

Produced motion graphics, static creative, character animation, and augmented-reality experiences for Barkbox’s social advertising initiatives.
Worked closely with growth, data, and creative teams to iterate quickly on high-performing social creative across multiple brands and promotional campaigns.
Created motion graphics and virtual product demonstrations using Adobe Creative Suite and Cinema 4D.
Developed augmented reality filters and playful interactive social experiences, including face filters, world-space objects, and experimental camera games

Branded Content Strategist, May 2016 to October 2018

Developed first-to-market branded execution opportunities for major brands on Twitch.
Produced quick-turnaround creative strategy, copywriting, illustration, animation, and design work for pitch decks, experiential activations, and platform campaigns.
Helped concept and execute high-profile custom broadcasts and experiential events both on Twitch and at live industry events.

Clients include: PlayStation, General Mills, Progressive, Old Spice, Amazon Studios

Creative Leadership Roles, 2012 to 2016:

Director of Creative Development

Led a team of Associate Creative Directors developing new ad products, post formats, and large-scale custom integrations for BuzzFeed’s native advertising platform.

Creative Director

Led creative development teams producing original custom solutions and branded content across BuzzFeed and the broader social web.

Associate Creative Director

Conceptualized and executed custom integrations while helping build BuzzFeed’s Creative Animation team of illustrators, animators, and designers.

Senior Creative / Copywriter

Created sponsored campaigns and branded content for high-profile clients across BuzzFeed’s social ecosystem.

Clients include: Sony, Google, Honda, H&R Block, Hershey, AMC Networks, Verizon

Senior Editor (Contract), February 2012 to April 2012

Co-created and wrote a custom tablet-based magazine for a major entertainment retailer, coordinating editorial production and contributor relationships.

Editorial Assistant / Reviews Editor, January 2009 to December 2011

Managed GamePro Magazine and GamePro.com’s reviews vertical and editorial calendar across print and web.
Produced editorial features, reviews, and multimedia content while coordinating freelance contributors and working with PR teams on coverage and events.

Academy of Art University
Bachelor of Fine Arts — Screenwriting for Motion Pictures and Television (2009)

General Assembly
Visual Design Certification (2016)

International Summer School Programme, University of Cambridge — Cambridge, England (2004)

A&M Consolidated High School — College Station, TX (2005)