William Herring
Creative director, writer, motion artist, illustrator, animator, game maker, and creative tech enthusiast.
E-mail: will@likethefish.net
Experience:
Sweet Baby Inc.
Senior Writer / Designer / Artist, June 2021 to Present
• Scriptwriting, barks, quest design, and narrative documentation for various AAA and independent video game titles.
• Managing writing assignments, running writer’s rooms, and providing feedback for internal and external writing talent.
• Writing barks, cinematics, quests, dialogue, worldbuilding documents, casting sides, character bios, and more for a diverse range of clients and video game genres.
• Graphic design, art and animation for internal and client-facing projects.
• The creation of a few hundred bespoke Slack emojis.
Some of my published credits include:
Narrative Production | South of Midnight - Compulsion Games (2025)
Additional Writing | Afterlove EP - Pikselnesia (2025)
Writing, Storyboards | Battle Shapers - Metric Empire (2024)
Team Lead (II), Writing | Suicide Squad Kills the Justice League - Rocksteady (2024)
Additional Narrative Consultation | Alan Wake II - Remedy Entertainment (2023)
Art Direction, Character Designs | Lost Your Marbles - Sweet Baby Inc x Panic (2022)
Art Direction, Character Designs, Art Mentor | Reel Steal - Sweet Baby Inc x Panic (2022)
Willbot
Freelance Game Maker / Artist / Motion Designer / Creative Generalist, May 2018 to Present
Produce high-quality written, illustrated, and animated creative work for a variety of freelance clients.
Develop original interactive experiences, mobile games, web games, desktop games, and mobile apps.
Produce original artwork for a variety of mediums, from social media to video game artwork to interactive experiences.
Provide creative strategy, ideation, and copywriting services for a variety of clients.
Clients have included: Jam City, Noom, Reddit, Glowforge, Bark, Kinship, Twitter, Panic, and Praytell.
Some of my games include:
Pet the Pup at the Party (PC/Mac)
My Garbage Cat Wakes Me Up At 3AM (Web)
Smash n’ Dab (Web)
Sidewalk Sidestep (Web)
Millennial Swipe Sim (iOS)
Trou de Beigne: Donut Dash! (iOS/Android)
BarkBox
Senior Designer, November 2018 to March 2020
Produced high-quality motion graphics, static imagery, custom character animation, augmented reality experiences, and more for BarkBox’s social advertising initiative.
Leveraged the Adobe Creative Suite to create and iterate daily based on performance metrics while working closely with copywriters and brand stakeholders.
Utilized Cinema 4D to create top-of-the-line 3D motion graphics and virtual product demonstrations.
Twitch
Branded Content Strategist, May 2016 to November 2018
Developed innovative, first-to-market branded execution opportunities for leading brands on Twitch.
Produced quick-turnaround creative strategy, copywriting, illustration, animation, and graphic design efforts for custom proposals and on-site assets for experiential activations and off-site distribution.
Managed and crafted creative for high-end custom broadcasts on Twitch and on-site activations.
BuzzFeed
Director of Creative Development, March 2015 to May 2016
Actively ideated and developed new ad products, post formats, and custom integration opportunities to expand BuzzFeed's native advertising offering.
Managed, directed, and crafted creative for high-end custom branded solutions from initial ideation to launch.
Collaborated closely with our Sales, Strategy, Design, and Animation teams to develop both responsive and proactive executions for brands.
Creative Director, August 2014 to March 2015
Led the Creative Development team in creating stellar original custom solutions for brands and developing new ad products on BuzzFeed.
Led the Creative Animation and Design teams in creating stellar original artwork in BuzzFeed's sponsored content and across the social web.
Associate Creative Director, April 2014 to August 2014
Worked alongside the other ACDs to conceptualize and execute original custom integrations and develop new ad products on and off BuzzFeed.
Created and managed the Creative Animation team, a group of highly-skilled animators, illustrators, and designers tasked with developing high-quality visual content.
Senior Creative / Copywriter, May 2012 to April 2014
Conceptualized and created a diverse portfolio of branded content for numerous high-profile campaigns on BuzzFeed and across the social web.
Collaborated closely with creative agencies and in-house advertising teams to provide high-quality sponsored creative and expertly communicate brand messages to our audience.
Dialect Inc.
Senior Editor (Contract), February 2012 to April 2012
Created and co-wrote a custom tablet-based magazine for a renowned entertainment industry retailer.
Used established industry contacts to gain access to timely information and interview opportunities.
IDG Entertainment, GamePro Media
Reviews Editor, October 2008 to December 2011
Oversaw GamePro Magazine and GamePro.com's reviews initiative, and created original content for both platforms under demanding deadlines.
Managed an extensive list of freelance writers, and worked with them to create compelling multimedia coverage.
Collaborated with press and public relations representatives on high-profile concepts, cover stories, event coverage, and in-depth features.
Education:
Graduate: Academy of Art University. Bachelor of Fine Arts degree, Screenwriting for Motion Pictures and Television (2009)
Graduate: A&M Consolidated High School, College Station, TX (2005)
Certification: General Assembly, Visual Design (2016)
Attended the International Summer School Programme at the University of Cambridge in Cambridge, England (2004)
Skills:
Experience developing and executing exceptional original written, visual, interactive, and experiential creative work.
Established leadership abilities in collaborative, team-oriented environments.
Experience clearly and concisely presenting creative concepts to clients.
Experience managing and cultivating freelance talent.
Experience with the Adobe Creative Suite, Blender, Cinema 4D, Keynote, Microsoft Office, Final Cut Pro, Final Draft, and a variety of operating systems.