William Herring

Creative director, writer, motion artist, illustrator, animator, game maker, and creative tech enthusiast.

E-mail: will@likethefish.net

LinkedIn

CV

 

Experience:

Sweet Baby Inc.

Senior Writer / Designer / Artist, June 2021 to Present

• Scriptwriting, barks, quest design, and narrative documentation for various AAA and independent video game titles.

• Managing writing assignments, running writer’s rooms, and providing feedback for internal and external writing talent.

• Writing barks, cinematics, quests, dialogue, worldbuilding documents, casting sides, character bios, and more for a diverse range of clients and video game genres.

• Graphic design, art and animation for internal and client-facing projects.

• The creation of a few hundred bespoke Slack emojis.

Some of my published credits include:

  • Narrative Production | South of Midnight - Compulsion Games (2025)

  • Additional Writing | Afterlove EP - Pikselnesia (2025)

  • Writing, Storyboards | Battle Shapers - Metric Empire (2024)

  • Team Lead (II), Writing | Suicide Squad Kills the Justice League - Rocksteady (2024)

  • Additional Narrative Consultation | Alan Wake II - Remedy Entertainment (2023)

  • Art Direction, Character Designs | Lost Your Marbles - Sweet Baby Inc x Panic (2022)

  • Art Direction, Character Designs, Art Mentor | Reel Steal - Sweet Baby Inc x Panic (2022)

Willbot

Freelance Game Maker / Artist / Motion Designer / Creative Generalist, May 2018 to Present

  • Produce high-quality written, illustrated, and animated creative work for a variety of freelance clients.

  • Develop original interactive experiences, mobile games, web games, desktop games, and mobile apps.

  • Produce original artwork for a variety of mediums, from social media to video game artwork to interactive experiences.

  • Provide creative strategy, ideation, and copywriting services for a variety of clients.

Clients have included: Jam City, Noom, Reddit, Glowforge, Bark, Kinship, Twitter, Panic, and Praytell.

Some of my games include:

  • Pet the Pup at the Party (PC/Mac)

  • My Garbage Cat Wakes Me Up At 3AM (Web)

  • Smash n’ Dab (Web)

  • Sidewalk Sidestep (Web)

  • Millennial Swipe Sim (iOS)

  • Trou de Beigne: Donut Dash! (iOS/Android)

BarkBox

Senior Designer, November 2018 to March 2020

  • Produced high-quality motion graphics, static imagery, custom character animation, augmented reality experiences, and more for BarkBox’s social advertising initiative.

  • Leveraged the Adobe Creative Suite to create and iterate daily based on performance metrics while working closely with copywriters and brand stakeholders.

  • Utilized Cinema 4D to create top-of-the-line 3D motion graphics and virtual product demonstrations.

Twitch

Branded Content Strategist, May 2016 to November 2018

  • Developed innovative, first-to-market branded execution opportunities for leading brands on Twitch.

  • Produced quick-turnaround creative strategy, copywriting, illustration, animation, and graphic design efforts for custom proposals and on-site assets for experiential activations and off-site distribution.

  • Managed and crafted creative for high-end custom broadcasts on Twitch and on-site activations.

 

BuzzFeed

Director of Creative Development, March 2015 to May 2016

  • Actively ideated and developed new ad products, post formats, and custom integration opportunities to expand BuzzFeed's native advertising offering.

  • Managed, directed, and crafted creative for high-end custom branded solutions from initial ideation to launch.

  • Collaborated closely with our Sales, Strategy, Design, and Animation teams to develop both responsive and proactive executions for brands.

 

Creative Director, August 2014 to March 2015

  • Led the Creative Development team in creating stellar original custom solutions for brands and developing new ad products on BuzzFeed.

  • Led the Creative Animation and Design teams in creating stellar original artwork in BuzzFeed's sponsored content and across the social web.

 

Associate Creative Director, April 2014 to August 2014

  • Worked alongside the other ACDs to conceptualize and execute original custom integrations and develop new ad products on and off BuzzFeed.

  • Created and managed the Creative Animation team, a group of highly-skilled animators, illustrators, and designers tasked with developing high-quality visual content.

Senior Creative / Copywriter, May 2012 to April 2014

  • Conceptualized and created a diverse portfolio of branded content for numerous high-profile campaigns on BuzzFeed and across the social web.

  • Collaborated closely with creative agencies and in-house advertising teams to provide high-quality sponsored creative and expertly communicate brand messages to our audience.

 

Dialect Inc.

Senior Editor (Contract), February 2012 to April 2012

  • Created and co-wrote a custom tablet-based magazine for a renowned entertainment industry retailer.

  • Used established industry contacts to gain access to timely information and interview opportunities.

 

IDG Entertainment, GamePro Media

Reviews Editor, October 2008 to December 2011

  • Oversaw GamePro Magazine and GamePro.com's reviews initiative, and created original content for both platforms under demanding deadlines.

  • Managed an extensive list of freelance writers, and worked with them to create compelling multimedia coverage.

  • Collaborated with press and public relations representatives on high-profile concepts, cover stories, event coverage, and in-depth features.

 

Education:

  • Graduate: Academy of Art University. Bachelor of Fine Arts degree, Screenwriting for Motion Pictures and Television (2009)

  • Graduate: A&M Consolidated High School, College Station, TX (2005)

  • Certification: General Assembly, Visual Design (2016)

  • Attended the International Summer School Programme at the University of Cambridge in Cambridge, England (2004)


Skills:

  • Experience developing and executing exceptional original written, visual, interactive, and experiential creative work.

  • Established leadership abilities in collaborative, team-oriented environments.

  • Experience clearly and concisely presenting creative concepts to clients.

  • Experience managing and cultivating freelance talent.

  • Experience with the Adobe Creative Suite, Blender, Cinema 4D, Keynote, Microsoft Office, Final Cut Pro, Final Draft, and a variety of operating systems.