As a Branded Content Strategist on Twitch’s fantastic Custom Solutions team, I wore a lot of creative hats.
I served as one of the primary points of contact for creative ideation, branded content strategy, and client-facing design work — producing pitch decks, campaign concepts, copy, illustrations, branded emotes, and broadcast and experiential execution mock-ups.
I also created original animation and motion design for larger-than-life branded livestream executions.
I produced animated overlays and custom emotes for high-profile branded broadcasts.
I stayed on the cutting edge of emerging tools, integrating cutting-edge character animation software to push Twitch’s branded livestreams into new interactive territory.
I pitched and helped execute off-the-wall experiential activations, including a pedicab-inspired TwitchCon stunt that turned Totino’s “Couch Hard” brand campaign into a live event.
I concepted, designed, and animated custom media spots for brand partners featuring top influencer talent, including this series of 8-bit-inspired spots for Progressive starring OMGItsFirefoxx.
