I spent four wildly formative years on BuzzFeed’s Creative Advertising team, collaborating with some of the smartest and most creatively distinct people working on the Internet.
As a Senior Creative, I brainstormed and executed countless pieces of bespoke branded content for many of the world’s leading brands. Later, as an Associate Creative Director — and eventually Creative Director — I partnered with BuzzFeed’s sales, strategy, and product teams to develop scalable, high-value custom integrations for global clients.
Along the way, I built and managed a team of tremendously talented animators, illustrators, and designers who helped expand and diversify BuzzFeed’s branded content offerings.
As Director of Creative Development, I led a team of ACDs focused on developing new ad products, bespoke branded post formats, and highly interactive integrations designed to expand BuzzFeed’s native advertising platform for its largest brand partners.
Below are a handful of the branded posts, custom executions, and ad products I was fortunate enough to lead or contribute to.
