William Herring

I spent four wildly formative years on BuzzFeed's Creative Advertising team, where I was lucky enough to collaborate with some of the smartest, most talented folks to ever grace the Internet.

As a Senior Creative, I brainstormed and executed countless pieces of bespoke branded content for some of the world's leading brands. As an Associate Creative Director, and later Creative Director, I collaborated with BuzzFeed's peerless sales, strategy, and product teams to create and execute scalable, high-value custom integrations for brands, and built + managed a team of tremendously talented animators, illustrators, and designers for BuzzFeed’s branded content offerings. And as the Director of Creative Development, I managed a team of amazing ACDs to develop new ad products, post formats, and custom integration opportunities to expand BuzzFeed's native advertising offerings for their biggest branded partners. Below are a select few of the branded executions and bespoke ad products I was fortunate enough to lead or work on.