William Herring

• Narrative design, scriptwriting, and creative leadership across AAA and indie game projects, from early concept through production and launch.
• Wrote dialogue, barks, cinematics, quests, casting sides, character bios, and world-building documentation across a wide range of genres and client studios.
• Managed writing teams, led writers' rooms, and provided creative feedback for internal and external narrative talent.
• Translated complex gameplay systems and technical constraints into clear, emotionally resonant narrative frameworks and player-facing storytelling.
• Contributed graphic design, web design, branding, illustration, and animation for both internal studio initiatives and client-facing materials.
• Perhaps most vitally: created several hundred bespoke Slack emojis.

Clients include: Ubisoft, Remedy, Insomniac, Compulsion, Rocksteady, Brass Lion Entertainment, Microsoft

• Multidisciplinary creative work spanning narrative, visual design, motion graphics, and interactive experiences for platforms, products, and brands.
• Developed original games for web, mobile, desktop, and handheld — several of which were featured in museum exhibitions and covered by major press outlets.
• Campaign concepts, messaging frameworks, and pitch materials for digital, social, and interactive platforms.

Clients include: Adult Swim, Jam City, Noom, Reddit, Glowforge, Twitter, BarkBox, Kinship, Panic, Praytell, CVS Health

• One-person motion design team producing the majority of Bark's social advertising creative — motion graphics, character animation, and static assets across multiple brands.
• Iterated rapidly based on performance data while keeping the work genuinely playful and true to Bark's voice.
• Developed augmented reality filters and interactive social experiences, including face filters, world-space 3D objects, and a branded micro-game played with your face.

• Developed first-to-market branded execution opportunities for major partners — translating Twitch's platform capabilities into creative campaigns that actually worked for the community.
• Creative ideation, copywriting, illustration, animation, and design work for pitch decks and platform campaigns.
• Concepted and helped execute high-profile custom broadcasts and live experiential activations.

Clients include: PlayStation, General Mills, Progressive, Old Spice, Amazon Studios

• Four years, four titles: Senior Creative, Associate Creative Director, Creative Director, Director of Creative Development — each one a bigger version of the same basic problem: make the internet feel less like advertising.
• Built and managed BuzzFeed's Creative Animation team of illustrators, animators, and designers.
• Developed new ad products, post formats, and large-scale custom integrations for BuzzFeed's native advertising platform.

Clients include: Sony, Google, Honda, H&R Block, Hershey, AMC Networks, Verizon

• Managed GamePro Magazine and GamePro.com's reviews vertical and editorial calendar across print and web.
• Produced features, reviews, and cover stories — including trips to Tokyo and Shanghai to interview Fumito Ueda and American McGee.