William Herring

• Narrative design, scriptwriting, and creative leadership across AAA and indie game projects, from early concept through production and launch.
• Wrote dialogue, barks, cinematics, quests, casting sides, character bios, UX flows, and world-building documentation across a wide range of genres and client studios.
• Managed writing teams, led writers' rooms, and provided creative feedback for internal and external narrative talent.
• Translated complex gameplay systems and technical constraints into clear, emotionally resonant narrative frameworks and player-facing storytelling.
• Contributed graphic design, web design, branding, illustration, and animation for both internal studio initiatives and client-facing materials.
• Perhaps most vitally: created several hundred bespoke Slack emojis.

Clients include: Ubisoft, Remedy, Insomniac, Compulsion, Rocksteady, Brass Lion Entertainment, Microsoft

• Developed original games for web, mobile, desktop, and handheld — including Pet the Pup at the Party and My Garbage Cat Wakes Me Up At 3AM, which were covered by Polygon, Kotaku, The Verge, and Boing Boing, and exhibited at the V&A Museum and the Smithsonian American Art Museum.
• Multidisciplinary creative work spanning narrative, visual design, motion graphics, and interactive experiences for platforms, products, and brands.
• Campaign concepts, messaging frameworks, and pitch materials for digital, social, and interactive platforms.

Clients include: Adult Swim, Jam City, Noom, Reddit, Glowforge, Twitter, BarkBox, Kinship, Panic, Praytell, CVS Health

• One-person motion design team producing the majority of Bark's social advertising creative: motion graphics, character animation, and static assets across multiple brands.
• Iterated rapidly based on performance data while keeping the work genuinely playful and true to Bark's voice.
• Developed augmented reality filters and interactive social experiences, including face filters, world-space 3D objects, and a branded micro-game played with your face.

• Developed first-to-market branded execution opportunities for major partners — translating Twitch's platform capabilities into creative campaigns that actually worked for the community.
• Creative ideation, copywriting, illustration, animation, and design work for pitch decks and platform campaigns.
• Concepted, pitched, and helped execute authentic custom broadcasts and live experiential activations.

Clients include: PlayStation, General Mills, Progressive, Old Spice, Amazon Studios

• Four titles across four years: Senior Creative, Associate Creative Director, Creative Director, Director of Creative Development, each one a bigger version of the same basic problem -- make ads for the internet that don't feel like advertising.
• Helped pioneer social-first branded content at a moment when nobody had agreed on what that meant yet — developing post formats, interactive products, and "big idea" integrations that understood how people actually behave online.
• Built and managed BuzzFeed's Creative Animation team of illustrators, animators, and designers.
• Developed new ad products, post formats, and large-scale custom integrations for BuzzFeed's native advertising platform.

Clients include: Sony, Google, Honda, H&R Block, Hershey, TNT, AMC Networks, Verizon

• Managed GamePro Magazine and GamePro.com's reviews vertical and editorial calendar across print and web.
• Produced features, reviews, and cover stories — including trips to Tokyo and Shanghai to interview Fumito Ueda and American McGee.