BuzzFeed
Brands Motion 2014–2016

BuzzFeed: The Cinemagraph Unit

Role: Creative Director, Creative Lead, Lead Animator, Designer

Working closely with BuzzFeed's Tech and Ad Product teams, I helped develop an eye-catching, high-impact answer to the traditional banner ad. The Cinemagraph Unit features high-quality, seamlessly looping cinemagraphs painstakingly crafted from client assets — trailers, TV spots, and high-quality stills — and rotated through prominent placement on the BuzzFeed homepage, each driving to a relevant piece of branded content.

I also helped develop a companion format, the Splash Story Unit, which used full-motion animated creative to tell brand stories at homepage scale.

Cinemagraph Unit 1
Cinemagraph Unit 2
Cinemagraph Unit 3
Cinemagraph Unit 4
Cinemagraph Unit 5
Cinemagraph Unit 6
Cinemagraph Unit 7
Cinemagraph Unit 8
Cinemagraph Unit 9
Cinemagraph Unit 10
Cinemagraph Unit 11
Cinemagraph Unit 12
Cinemagraph Unit 13
Cinemagraph Unit 14
Cinemagraph Unit 15
BuzzFeed homepage mock — The Expendables SSU
BuzzFeed homepage mock — Gone Girl SSU
BuzzFeed homepage mock — Hindsight SSU
BuzzFeed homepage mock — Penguins of Madagascar SSU

Credits