BuzzFeed
Role: Senior Creative → ACD → Creative Director → Director of Creative Development
I spent four wildly formative years on BuzzFeed's Creative Advertising team, collaborating with some of the smartest and most creatively distinct people working on the Internet.
As a Senior Creative, I brainstormed and executed countless pieces of bespoke branded content for many of the world's leading brands. Later, as an Associate Creative Director — and eventually Creative Director — I partnered with BuzzFeed's sales, strategy, and product teams to develop scalable, high-value custom integrations for global clients.
Along the way, I built and managed a team of tremendously talented animators, illustrators, and designers who helped expand and diversify BuzzFeed's branded content offerings.
As Director of Creative Development, I led a team of ACDs focused on developing new ad products, bespoke branded post formats, and highly interactive integrations designed to expand BuzzFeed's native advertising platform for its largest brand partners.
Selected Projects
BuzzFeed: Creative Animation
The team I built and led — animators, illustrators, and designers telling brand stories through original high-quality artwork.
BuzzFeed: The Cinemagraph Unit
A new ad format I co-developed with BuzzFeed's Tech team — seamlessly looping cinemagraphs replacing the traditional banner.
BuzzFeed: React With a GIF
Another ad product I co-invented: branded animated GIF reactions embedded natively across all BuzzFeed content.
BuzzFeed + PlayStation
A customizable "how well do your friends know you?" quiz that made PlayStation feel genuinely native to BuzzFeed.
BuzzFeed + Jolly Rancher
A Brooklyn pop-up gallery that celebrated everything that sucks about NYC — and the origin of The Fattest Bird in Brooklyn.
BuzzFeed + Android
The Post-O-Matic: a slick, subtly branded interactive that helped users find their next favorite post.
BuzzFeed + TNT
Chat With Shaq: a Shaquille O'Neal chatbot with Shaqtastic easter eggs, keyword detection, and 300k+ views at tip-off.
BuzzFeed + Honda
BuzzFeed's first personalized Road Trip Generator — a cross-country adventure tailor-made for your friend group and the Honda HR-V.
BuzzFeed + H&R Block
A colorful tax-season interactive that turned small sacrifices into a vibrantly illustrated self-care recommendation.
BuzzFeed + Temptations
Snacky Mouse Rumble — a fast-paced beat-em-up built with BuzzFeed's Games team to put a cat treat dispenser front and center.