BuzzFeed
Brands 2015

BuzzFeed + TNT

Role: Creative Director, Copywriter, Animator

Just in time for tip-off, my team turned NBA superstar and all-around national treasure Shaquille O'Neal into a one-of-a-kind chatbot ready, willing, and able to help you find your next favorite post on BuzzFeed.

ShaqBot identified relevant keywords in chat exchanges, recommended popular BuzzFeed posts, and dazzled users with Shaqtastic easter eggs. I animated Shaq myself. Chat With Shaq earned over 300,000 views and put TNT's prime-time talent front and center in a genuinely delightful interactive BuzzFeed experience.

Chat With Shaq — BuzzFeed + TNT chatbot experience
Shaq easter egg animation 1
Shaq easter egg animation 2
Shaq easter egg animation 3

A few of the Shaqtastic easter egg animations — all hand-animated.

Credits