BuzzFeed + Honda

Seeking to build excitement around the all-new HR-V Crossover, my team conceived BuzzFeed's first personalized Road Trip Generator. Input your name and three friends, and the generator crafts a compelling — and completely ridiculous — cross-country adventure tailor-made for your crew.

Irresistibly shareable by design, the Honda HR-V lived naturally at the center of the adventure without feeling like an ad.