Brands 2016

BuzzFeed + H&R Block

Role: Creative Director, Copywriter

Advertising for tax season can be a unique creative challenge. Working closely with H&R Block and guided by one of my team's core tenets — that every idea should help solve a real problem and provide genuine value to users — we built a colorful interactive: How Should You Treat Yourself With The Money You've Saved?

Users pick from a series of small luxuries they could do without for a month — a daily coffee, a freemium phone game habit — and the tool tallies up the savings behind the scenes, then serves a vibrantly illustrated recommendation for how to treat themselves with the difference.

BuzzFeed + H&R Block — How Should You Treat Yourself With The Money You've Saved?

H&R Block result card — treat yourself illustration 1

H&R Block result card — treat yourself illustration 2

H&R Block result card — treat yourself illustration 3

H&R Block result card — treat yourself illustration 4

H&R Block result card — treat yourself illustration 5

H&R Block result card — treat yourself illustration 6

Credits

ClientH&R Block
Creative LeadsKevin Valente, James Devogelear, Cyndi Norrie