BuzzFeed + PlayStation

My team was approached with an interesting challenge just in time for the 2014 holiday season: how do we keep the PlayStation brand top-of-mind for consumers who might not actively consider themselves gamers?

Inspired by one of BuzzFeed's most successful interactive formats, we created the Best Friend Quiz — a customizable quiz product that asks the big question: how well do your friends really know you? With clever messaging, relatable questions, and entirely organic brand integration, we were able to create one of our most successful custom integrations to date.